One
of the biggest mistakes brand make is trying to appeal to everyone. Think about
the game of darts: you have to aim in order to hit the board. (If you let your
darts go without aiming them, you probably won’t be very popular). If you hit
the board, you score. And if your aim is very good and you hit the bull’s eye,
even better! - Susan Chritton
You
know that defining a target audience is a best practice for anyone that needs
others to give them something. It might be a salary, an investment or money in
exchange for a product or service.
We
go through the target audience process even at an early age. Now, think back to
when you were a kid. When you wanted a treat you went through the target
audience process. You knew that your dad probably wouldn’t be the one to
approve your request so you went to your mom and you made sure to catch her in
the right mood.
That’s
an example of defining your target audience. It’s a basic example, but
businesses go through that process so they have more success. It doesn’t make
sense to try to please everyone. Your time, energy and money are better invested
in a target audience. And that goes for defining the target audience for your
personal brand too.
Many Startups don’t know
that the principle of business id to Give a lot to so as to Get a lot, your
target audience that eventually turns to your customers are indirectly your
bosses, once you can’t satisfy them – you are fired.
Yaro Starak of Entrepreneurs-Journey was
asked: If you
were to build an online presence from scratch today, what 3 things would you
consider to provide the biggest Return On Investment (ROI) on your time and
money?
The items on
his list were focused on the idea of targeting audience:
In terms of ROI, the most
important three things if I was starting from the beginning are
Firstly, I’d
first focus on establishing a crystal-clear empathy with the audience I was
planning to serve, so I know what their problem is, how they feel about it and
what they currently do to try and solve it. The best way to learn this in my
experience is in person, over the phone or a distant third is via monitoring
discussions in groups, blog comments, forums and social media.
If I don’t
do this step well, I won’t have an audience or make any sales down the line, so
it’s the vital first step for ROI.
Secondly, once
I know my audience I would craft a clear offer based on the position I want to
take within an industry and focus on making sales as soon as possible. In my
case, since I know blogging and email marketing, that offer would be reflected
in the new blog and newsletter opt in form I would set up, as well as the email
sequence and blog posts that follow. All these things lead people to the
product or service I was selling so I could attract buyers.
I want to
know I have buyers before I build out the rest of my platform and cement my
brand.
Thirdly, assuming I’ve done these tests and I know I have a buying
audience, then my focus is simple - improve traffic and conversion. I expand
what is already working, add more traffic sources, make more offers and run
split tests to improve results.
There is
nothing wrong with wanting to improve your status in life and achieve the goals
that will make you happy.
All the
gimmicks you need to building relationships with your target audience lies in
the hands of BetaSMS.com. Building strong Relationship is essential to living a
fulfilling life. In fact, studies have
shown that we need people to be well and to thrive. It’s so real that without
people, all the money in the world wouldn’t make you happy.
BetaSMS.com
focuses primarily on increasing targeted web traffic via organic channels,
increasing visitor interaction, improving lead generation, implementing social
media campaigns, and managing conversion rate optimization. Ultimately, clients
of BetaSMS achieve an increase in online sales/leads, reduced client/customer
acquisition costs, increased customer spend and an increased lifetime value per
customer. Also, we have a growing network of clients, situated both in the
local area and beyond, including start-ups, sole traders, SMEs and corporates.
BetaSMS, saving businesses since 2010.
Do you want to give us a try today? www.betasms.com
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