BetaSMS Blog

Starting a business is Exhilarating. Unfortunately, the “build it and they will come” theory doesn’t hold much weight and those overnight success stories you hear about are often the result of behind the scenes years of hard work. Simply put, startup marketing is a unique challenge often times because of the limited resources, whether it’s time, money or talent. To see your business grow to the empire you dream of, you don’t still need to struggle to achieve all laid gown goals and objective for your business.

You have to be sure every effort, no matter how small, is well-planned and flawlessly executed. And to make it even more difficult, the traditional marketing strategies don’t always work.

Before you start laying bricks, you need a solid foundation. A successful startup marketing strategy follows that same principle. Now, having known that Time, Money and Talent is all you need to invest into marketing so as to forge ahead of others in the competitive market. Its not just about investing a lot in a business that thrives the business, but it is the efforts to reach out to those who need your services and products. It is very understandable that most startups always want to make ROI fast immediately they launch into business, as an entrepreneur, it is a wrong motive because that should not be what will come first. Your motive should be how to satisfy them your customers, giving them value for their time, resources, as it is the best way to compensate them, knowing fully well that many of your competitors are out there waiting to treat them better than you could.

Hence, marketing strategy is the fundamental goal of increasing sales and achieving a sustainable competitive advantage. It helps in sorting out who your audience actually is, and then finding out what has meaning for them. What do they care about, and how does this relate to your offer? What message can you deliver that is both true and meets your consumer squarely at the level of their needs? So, developing a marketing strategy is vital for any business. Without one, your efforts to attract customers are likely to be haphazard and inefficient.