With so many promotional channels and methods to choose from, developing a marketing strategy can seem like an overwhelming task. However a marketing strategy is about much more than your promotional tactics.
Put simply, your marketing strategy is how you intend to achieve your business objectives and goals. Your business plan is your foundation of your marketing plan, so it should help guide you in this process.
Read through, and see if your marketing strategy can help you answer these questions?
- If you had specific goals or strategic objectives – did your marketing efforts significantly contribute to their achievement?
- Does your company struggle with determining what the best performance metrics are?
- Are your marketing expenditures heavily weighted to a specific area – even though that area is showing declining performance?
- Does your company seek marketing performance improvement but is unsure of how to best achieve it?
- Are your functional department leaders – for example, sales, marketing and operations – all on the same page as to what marketing performance should be
- Would a written plan keep everyone more accountable for results?
If you’re thorough and brutally honest in your answers to these questions, you may find that it makes sense to have a healthy marketing strategy. One of the challenges in developing a strategy is making it match the culture of your organization. Your plan has to fit the culture and the flow of how “things get done.” Like said earlier. Because of the pace of change today, shorter is better because the plan has to be revisited and evaluated on a regular basis in order to fine tune it. Read How badly do you want it?
BetaSMS is a passionate digital marketing agency based in Nigeria. We have a proven track record in delivering high-quality solutions to organisations of all sizes. Also, we offer a friendly, personal service and exceptional value for money to all Customers. In simple terms, we’re passionate about creating things that help you to communicate your message more effectively – whether it’s marketing strategy, design, and Implementation. We work with the very best people who deliver the very best work. Helping you communicate your products and services to the right audience is what we live for. www.betasms.com/online-messaging
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