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To service your customers well, you need to be a good communicator. It is important for you to have a Customer Relationship Management plan as part of your overall Brand Strategy, which will outline who you should be talking to, about what, and when. Communicating with your existing client base should be one prong of your overall plan, while your motive of acquiring new clients should not be over-looked.
Focusing on customer communication is important and it is the
platform to the long-term success of every business. In the early stages of the
relationship, effective communication ensures your product or service meets the
customer's immediate needs and puts you on the top of their mind. As time goes
on, regular communication with your customer base allows you to adapt and grow
so you can continue to meet their requirements. It helps you to build trust
with them, as you communicate your new products to them and they are satisfied
after giving a try, they will surely come for more, because you have given them
value for their money and time.
How well do you reach
out to your Customers?
Being on the top of your customer’s mind does not just work. You
have to implement a customer relationship management that will help you sustain
your relationship with them, by sending them updates of your promo days, free
offers and your new services. A restaurant might intend to create a roster for
different dishes and cannot afford to make them available for each day, but it
is a good idea that you schedule different dish for separate days of the week,
all you just do is to communicate to your customers the dish you have for the
day via SMS or other means of communication, but BetaSMS suggest SMS as the
best means of Communication in this era of Marketing. Give BetaSMS a try by Signing up here.
Clarity of communication is very important when, with SMS you can
make your message concise and simple. You don’t have to bore your customers
with too much to read. Attaining clarity often involves asking key questions to
gain a better understanding of the customer's situation, and make sure you
provide a means of feedback for them to reach you back with their complains.
Providing the customer with a clear understanding of what actions you intend to
provide solution to the situation along with a specific time frame leaves
little doubt in her mind of what to expect and eliminates confusion or
misunderstandings.
Communication can serve as a valuable reinforcement tool to
solidify the purchase. For example, a salesperson who stays in touch with a
customer in the period immediately following the sale can reinforce the
benefits of his product or service and how they meet the customer's needs. They
can also quickly address any problems the customer may have, such as attempting
to figure out how to use a new product. In the process, the salesperson can
also lay the foundation for a long-term relationship leading to repeat sales.
Your
customers' requirements are likely to change over time, and the ability to
communicate with them helps you adapt to their changing needs. If you're a
distributor of goods, for instance, an increase in a customer's business may
require a corresponding increase in the frequency of your deliveries. By
maintaining regular communication with the customer, you are better prepared to
provide the needed change in delivery schedule quickly and efficiently. In some
cases, you may even be able to anticipate the customer's need for change and
make helpful suggestions. And if there will be a little delay from you
rendering fulfilling your promise to them at the initial said time. A message
can help you build trust and make them realize you care so much about them. See our services here.
Failure
to communicate with customers for extended period of time can cause them to
forget about you or make them think you no longer care about them, and you make
them feel as if you only care about their money. When the time comes where they
need your services again, they may decide to look to your competitors instead.
Even if a customer doesn't have a current need for what your business provides,
the simple act of staying in touch with an SMS or email can reassure them
you're still there to assist them whenever they need you or the need calls for
a friend of theirs.
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